Today, we have millions of apps that are available in different marketplaces such as Google Play Store and Apple Store. In order to minimize congestion on their screens and be a high-quality product, mobile apps focus on the interface design that works effectively. One of the tricks that mobile owners use is the review of the user experience. If there are negative reviews on the mobile user experience, this can lead to a low download rate. This is why it is important for app developers to ensure that the app has a good user experience before they can launch it in the market. Here are ten tips that will help you to improve user experience design of an app.
"Mobile apps are shaping new transactional and service expectations and it's critical we improve user experiences and conversions." ~ Google
1. Reduction in loading time
We are living in the age of customer demands and instant gratification especially when it comes to mobile apps. Every user now has high-speed Internet wherever they go and this has only served to increase expectations. If your app takes too long before it loads, it will chase away users. This raises the importance of user testing using the latest usability tools prior to launching an app in the market. According to user experience research, if an app takes longer than 6 seconds to load, the majority of users will abandon it. Therefore, it is critically important for your app to load fast so that customers are able to reach their desired page with ease.
2. Goal funneling
Consider the goal of the app when testing usability methods with the leading user testing software. There are several possible functions of your app and you must remember that in mobile user testing. For instance, if you are a realtor, the app may have options for people who are searching for homes to rent or buy. It should also include options for people who want to sell homes. If the app will open with a list of houses for sale, this will cause a drop in usability for people who are selling homes or would like to rent. A good user interaction design should include 3 tiles, each with an individual goal (rent, sell or buy). This enables the user to choose their desired objectives for improving the user interaction design.
3. Optimize functionality
Are you wondering what is user experience? The goal of any app is to make the life of the user more convenient and simpler. Whether it is a financial management app, shopping app, or working out app, it should ensure that the process is not only easier but it also enables a smoother and more productive engagement. This means that when choosing usability testing tools, you should ensure that the app is easy to navigate and use. It should make possible doing things easily and should leave the customers engaged.
4. Ensure consistency
Consistency is one of the key usability features. It is important in user interface design that users are assured that they are using the same app and this improves user interface experience. This helps them to focus on achieving their intended goals while using the app. For example, it is important to ensure that the design of your header and logo in the graphical user interface design are consistent. You will also need to use usability software that ensures consistency in the navigation system as well as branding.
5. Work on security
While the use of mobile phones has exploded, one of the major concerns that mobile users have is their security. The users are concerned about how secure they are when sharing their personal information online. In case you are doing usability testing for an app where users will be required to share their financial information online such as pin numbers, credit card numbers or even personal information like life events and pictures, you will need to put in place top-notch security measures that can prevent their data from being stolen by cybercriminals. Some of the measures that you can use to enhance security include several authentication layers like account password and the one-time password.
When thinking of usability testing methods you should make sure that people are able to opt in or even opt out of any particular function. In case the user isn't interested in making a donation, you should offer them the ability to opt out. This also applies if they don't want to leave a rating or comment. When you force users to respond, this may lead to frustrations.
7. Import and save option
This is another key consideration in elements of user experience. It can prove to be tiresome for the user to enter their email address, credit card details and other information. Ensure that your app provides the user with an option of saving data so that they will not need to enter it in a manual way. Therefore, bear in mind that the user experience architect should also focus on convenience and speed.
Among the top tips for app usability, is readability. When a user is unable to read what is posted on the screen, it will be impossible for them to use that app. To ensure that the text in the app can be read, you should follow these tips:
- Texts that are typed in a light color should be used against a background that is light
- Choose texts that are 12 - 16 points
- Elaborate your script
- Ensure clarity
- Make good use of spacing
9. Ensure that your app is interactive
Before the informational age, life used to be more social. Today, even with the broad development of apps, customers still crave for that social experience. This is why, when doing usability testing, one of the key things that you need to consider is the social experience. Customers today still want an interactive app that is able to draw customers' attention. One way that you can make your app more interactive is by providing customer reviews, interactive product finders and live chat support. These features in the app help to improve interaction.
10. Personalize the app
Majority of customers usually have very high expectations of the graphical user interface of an app before they can download it. If it doesn't meet their expectations, they will abandon it and move to another brand. This is why you need to personalize the app. To do that, you will need to remember the customer's preference, pages that they have visited frequently and even their web history. You can then use this information on the web usability to suggest places, products or offers that the customer may be interested in.
Related article: The Challenges of Introducing a New Mobile App to the Market
This is a guest post by Bryan Davis. Bryan is a writer and editor at EduBirdie. His background of working in the University of Michigan as a Marketing professor enables him to explain a lot of interesting topics that concern connection between business and technology. He has a passion for the writing and can teach with his papers even more than with his lectures from university times.