From A-ha! To App: 5 Crucial Steps to Getting Your App Live
It is estimated that by 2020 there will be roughly 5 million apps in the Apple Store. Combine that with the apps in Google Play, and you are looking at thousands, if not millions of competition. So, how do you get yours to stand out? What do you need to do to make it thrive when it goes live. Read on to learn about some tips you can use for that.
1. Do some serious target audience research
Yes, we know, you have heard this time and again. And, yes we are preaching it—only because it is that important. Look up studies, conduct your own, poll your target audience, and create an in-depth buyer persona.
Overall, your team should know the ins and outs of your target audience. Some questions to keep in mind include:
- Where do they go on vacation?
- How old are they?
- Where do they live?
- How do they consume information?
- What is their income?
And, one of the most important questions to ask: what problems do they want solved? And, after answering that, does your app help your target audience solve said problem?
2. Conduct alpha testing
After the development phase, it is time to alpha test your app. In case you don't know, alpha testing is when employees act like real users, using the app how a real user would. In doing this, you get to test out your app and identify the bugs before it hits the market.
3. Do beta testing
After the alpha testing and before the app is ready to launch, get beta testers to use your app. Unlike with alpha testing, beta testers are not your employees—these are your target audience. What is great about beta testing is that beta testers can spot bugs you may have overlooked during the alpha testing phase. This helps a lot after you launch, as you will have tackled the bugs before real users who aren't your beta testers use your app.
4. Consider getting error monitoring software
Even after your app goes live, you are bound to run across issues. There could have been a bug in the code you didn't fix, which affects the uptime rate. In which case, you need error monitoring tools to let you and your team know about the problem before it becomes catastrophic—leading you to lose sales and affect your business reputation.
The great news about error monitoring software is that you get alerts and can solve the problem even before users know there was one to begin with. (Speaking of which, visit the website to learn more about error monitoring.)
5. Create a micro site
Unlike regular websites, micro sites are composed of maybe a page or two. Micro sites help in a number of ways. For one, it can help market your app via posting YouTube videos that encourage your target audience to get your app when the launch time comes.
And, the micro site also seeks to inform your audience about how your app will solve a problem of theirs.
6. Focus on the micro interactions
Micro interactions are the small—almost unnoticeable—interactions the app has with the user. For instance, a micro interaction would be animation when the app is downloading.
As the cliché goes, it's the little things in life that matters. Micro interactions are no different. By focusing on the micro interactions, you help create an app that appeals to our humanness.
Whether you are in the beginning stages or on the cusp of launching your app, be sure to keep your goal in mind: helping your target audience solve a pain point. That being said, use one, some, or all of these tips to help you accomplish this.
How has your app performed after launch? Let us know, we are eager to hear your story.
This is a guest post by Wendy Dessler.