Developing a Product that will Rock

Developing a Product that will Rock

Today's world of technology is growing sweepingly. The quick spread of the Internet allowed millions of people access the information they had never dreamed of learning about. This gave a push to great innovative IT products that became largely popular all over the globe. So if you already have a good idea in your mind that is sure to help you to become one of those lucky people you'd better start acting now. In order to create and sell your product you certainly need money, but whether you have it or are still looking for investors, it will not be your biggest problem. The most important component of success is a brilliant idea at the core of your product.

In the modern world of gadgets a lot of innovations don't take root and, as a result, fail to bring success. Partially it happens so because of a big number of experiments in the new field of Internet of Things, which often result in failures. In addition, there is one more big problem which is quantity. Just look at what is happening in the app development market nowadays. There are so many new applications appearing every day that it becomes extremely hard for your own to stand out. Smartphone users simply get lost and don't know which one to choose. The same thing happens when it comes to wearables and other gadgets.

Shattered dreams

In order to help you sort things out and make a successful product, you need to learn from your mistakes, or, which is even safer, from other people's flops. In fact, analysing both the successful apps stories and the failed ones may help to build up your own business strategy. However, in this article we will look at some hi-tech products that didn't kick off or failed to gain much popularity due to different reasons and see what pitfalls you can avoid when developing your own one.


So what is Cuil? And how do you pronounce it, by the way? Exactly! How can people remember something they can't even vocalize? This is one of the reasons why this search engine failed… evidently at everything including finding a good name. In other words, one of the tips for a successful app (or gadget) launch is to have a catchy name. It also won't hurt to choose an appealing logo and a slogan that will easily pop up in everyone's heads.


AIBO the robotic dog didn't become commercially viable. First of all, it was extremely expensive (over $1000) for the wide audience. Secondly, it wasn't clear whether people would even want to get a robotic pet. As it turned out, they did. Unfortunately, six years later, Sony had to cut costs and eventually stop the production. In 2014 the company ceased all support of the pet. However, pet owners still have communities and forums with ads for "organ donations" (AIBO's spare parts) which proves that the idea behind the product was great, unlike its cost. So unless you're doing charity, remember that the goods you're selling should be affordable for both sides of the deal.

The Ring

This device, which is a Wi-Fi-enabled video doorbell, allows you to see, talk to visitors at your doorstep even when you're out and let them in. The problem they used to have (but which made a lot of people think twice before purchasing innovative devices) was that it was easy to hack it. Any person with a screwdriver could come up to your house, unscrew the device, push the reset button and access your Wi-Fi settings. Moreover, you wouldn't even notice anything as it could be screwed back into place with no visible signs of intrusion. Few people would be interested in buying it. So in order to be a success you have to make sure that your customers feel safe when using your product.

The Apple Watch

The Apple Watch is an example of the love-hate relationship with IoT. People expressed criticism, nevertheless kept on buying it. Some customers complained that it looked as if it was "built for children" because of the size of the app icons on screen (I can't but agree on this one).

However, there is a more serious problem to tackle. It is inconvenient to see the time. The Watch app developers intended to save battery life, thus the screen is always dark. In order to actually display the time on your watch screen you need to tap it or shake your wrist. Many users found this feature annoying and unhandy as they spent more time to actually see the time (if compared to a usual quartz watch).

So the conclusion we may draw here is that you should not only know your target audience, but also make sure that your product performs its basic function. It's nice to have some delights like the ability to receive calls and texts, connect to Wi-Fi, measure your heart rate and even send your heartbeat to a friend - all with the help of your cool gadget! But we shouldn't forget that a watch first of all should be a watch, otherwise, it will become something different and should acquire a new name.


The idea of having a personal assistant and controlling your gadgets with your own voice has always lived in our dreams. And then in 2011 Siri was created. If you look at the ads, she seems amazing, responsive and smart. However, the truth turned out to be different.

The main idea of Siri is that it should successfully perform your voice commands, which she doesn't. It's not only because of people's accent which, let's face it, even some of us can find hard to grasp at times. She also fails to connect two commands. Like when she tells you there's a new message, you ask her to open it and hear the disappointing question as to which app she should open.

To cut a long story short, your product should be responsive and easy to manage so that people will want to use it again and again.

A final note

All these failures ruin the image of your company and can result in lack of trust. And this should be avoided if you want your product to gain popularity and loyalty from your customers. Just try not to repeat the mistakes that have already happened. Of course, it can't save you from flops completely. Who could know that Wink home automation hub would stop working as soon as its certificate expired? Exactly!

Not everything can be predicted and there is no roadmap of how to create a great product. The least you can do is to make sure that your product performs its basic function, is affordable, safe and manageable. It is always difficult to be a pioneer in some field but it doesn't mean though that it isn't worth it. Want to give it a try? Contact us to get a helping hand on the way to creating a great product.

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