Millions of people download and use health apps. Whether you are tracking steps and exercise using a Fitbit, or counting calories with MyFitnessPal, health apps are increasingly popular amongst every age group.
According to an IQVIA Institute for Human Data Science study, there are over 320,000 health-related apps on the Apple App Store and Google Play Store (Android). Although standing out in this crowded marketplace is more challenging, 41 of these apps have over 10 million downloads each.
Apps that monitor calories consumed, exercise (including calories burned), help reduce reliance on addictions, and make it easier for patients to manage specific illnesses (or play a role in the recovery process), including diabetes and chronic pain, have an increasingly important role to play in healthcare and patient wellbeing.
How apps can improve healthcare
Many of these apps - particularly those that have millions of users - are far more than passive information services to users. Many of them actively collect useful biometric data. Data that doctors, pharmaceutical companies and other medical service providers would find useful.
Long before the 'Internet of Things (IoT)' sector existed, medical companies have used remote data - known as telemetry - to manage patient systems and provide the best care possible. Since IoT, connected devices and mobile health (mHealth) apps have appeared, gathering and collecting remote data has become easier and more patient and user-friendly.
Except now, the range of data that can be collected is far greater than ever before. Doctors were limited to data surrounding the condition they were managing.
Now doctors and medical professionals can also get lifestyle factors, recorded in real-time. Monitoring and managing weight loss is connected to numerous diseases. With a Fitbit or similar connected device app, you can see how much exercise they're doing, how many calories they're consuming, and if possible (with their consent), ensure a record is kept for a wide range of lifestyle factors that will have an impact on their treatment, chances of recovery and improvement in symptoms.
More knowledge gives doctors, pharma companies and medical professionals the information they need to make better healthcare choices, thereby improving outcomes. Of course, not every health app has a positive impact.
Why some healthcare apps don't have positive impacts
Pharma brands have been keen to embrace the mHealth revolution, however there are too many apps and other digital platforms without a strategy or sufficient patient engagement. Too many were seen as marketing tools, or they had too little medical input; fundamentally failing customers health needs.
Understandably, some resistance to change comes from stakeholders. Disruptive change could endanger profitability, if, for example, new clinical trial models increase R&D costs. In the U.S., those paying for and providing healthcare would have no choice but to call for biopharma companies to lower unit prices. Drugs in America might end up costing the same as they do abroad, where many are cheaper.
This is where preventative solutions could play a valuable role. Grasping the Holy Grail in healthcare for pharma companies - patient-engagement - means creating more value for patients, and shifting from a curative to a preventative solutions model. Far from reducing profitability, biopharma brands would move up the value chain, if they don't fall into the trap of only fetching information and not engaging with patients lifestyles and the data they're in many cases, happy to provide.
Health apps in action
For example, the Breather II is a modern iteration on The Breather, a Respiratory Muscle Training (RMT) device (first created in 1980 - retired in 2017), comes with a mobile app to help patients.
The Breather II, created by PN Medical, is designed to help a wide range of patients breathe easier. Whether a patient has asthma, is recovering from a stroke, has sleep apnea, hypertension, emphysema, chronic bronchitis, refractory asthma, and numerous other respiratory diseases or other conditions that impact breathing, this device can improve symptoms.
The medical device app that comes with Breather, when a patient needs/wants extra help, can send invaluable information to medical providers and help to monitor their condition and device usage.
Without mHealth apps like this, doctors are reliant on patient memories, which is far from ideal when many either forget to take medicines, or forget that they have, or if they're asked to do something they don't want - even for the sake of their health - lie about following treatment plans or cutting back on bad habits (smoking, eating too much, drinking, drugs, etc).
The fast progress of patient remote monitoring devices, healthcare management and analytics tools, combined with the continuous advancement of app development technology, offers great possibilities to mHealth startups and innovators. An important part of creating applications that improve patient outcomes is keeping the balance between innovations and high security standards which puts a greater onus on health app developers.
Mobile health apps fill that much-needed gap between what medical professionals know is best for a patient and a patient actually carrying out what they need to improve and look after their health. This is a trend we expect to accelerate and continue long into the future, to the point whereby it will be odd that people don't use medical apps to proactively track and monitor health.
Related read: How Much Does It Cost to Develop an App for Healthcare?
About author: Dariya Lopukhina is an online marketer, tech enthusiast and writer. She is a part of the Anadea team where we help entrepreneurs, startups and companies digitally transform and grow. Connect with her on Twitter and LinkedIn.