How to Achieve Better Engagement Through eLearning Automation

eLearning automation

If you're offering online courses, your goal is mainly focused on improving student engagement. As enticing a program may seem, keeping people engaged is still a challenge.

Abandonment, irregular logins and average attendance are all problems that present an obstacle between you and your students. To improve on this, you must improve student engagement and take your courses' conditions to the next level. Automation can help.

By adding automation to your online courses, you will not only increase engagement. Instead, your newly-engaged students will have even better outcomes while using your eLearning programs.

In this article, we've decided to dissect the relationship between eLearning and automation. Find out how exactly can automation aid your eLearning engagement.

Engagement leads to better learning: The effect of eLearning automation

Education isn't deemed a privilege anymore. It's a right. As that valuable right became a standard in our society, students wanted to become more in control of their learning. Using their critical thinking and respecting their preferences, each student decided they want a personalized approach.

Certain explanatory tactics work with one person, while they may be extremely ineffective with someone else. With a personalized approach, students started performing better than ever.

Being taught in a way that suits one's learning style is directly correlated with better engagement. Thus, personalization has become the focus of every eLearning institution.

With this movement, more opportunities to achieve personalization with technology have become a standard. Personalized learning paths, integration with new apps and intelligent marketing are just some of the examples brought to us by automation.

If a student is attending a course in JavaScript, there is a high chance that he'll see an ad for a Python course. The example here is a prime piece of evidence of the benefits of automation.

Another benefit is the automatic grading of tests and quizzes. Users have come to expect this nowadays, but it's only the beginning. What are the true benefits and limits of automation?

Related article: How Digital Technology has Changed Modern Education

The development of engagement strategies with automation

Developing engagement strategies

"The evolution of the work market and service provision industry doesn't lie in technological advancement," explains Sarah Harrelson, an eLearning expert at an EduTech company.

Her views are explained further by Michelle Woods, a course designer for a publishing services company in Florida. She says, "Saving time is where we can find the path to advancement. Through automation, humans will have more time on their hands and that extra time will lead to breakthroughs, especially in the eLearning sector."

Emails are a great example of a viable engagement strategy, aided by automation. Albeit simple, they are the bearers of all engagement improvement on eLearning platforms. Automation allows you to reach your students, regardless of the occasion. Earlier, course managers either crafted emails by themselves or they hired a cheap essay writing service for more serious matters.

Moving through programs and lessons may be challenging, but automation ensures full engagement throughout these motions. Deadlines, expiring offers and even instructor feedback are governed by automated software.

Working on this method makes notifications something course managers don't even have to think about. Students are also able to receive all the necessary information. Constant contact in this form is the first step towards better engagement.

Customer Relationship Management (CRM) and its role

Automation can do a lot more than just notify students of their deadlines. With this innovation, you can take eLearning systems to a whole another level.

Taking a platform and integrating it with CRM software expands its capabilities even further. What does CRM software do exactly? By monitoring learner behavior and establishing patterns, this type of software can create valuable workflow automation.

Entering the parameters and conditions into the software is the first part. After the CRM software is integrated into your learning platform, it can take actions when needed. If a student has completed the second lesson of a course but didn't start the third – the CRM software will use the principle of automation to notify him.

Customer relationship management doesn't have to start so late either. Increasing engagement through eLearning automation can begin the moment a student registers. The moment they send their personal information, they will start receiving sporadic emails with tips and useful advice.

Aside from better customer service, eLearning automation gives the course manager to provide more than the customer expects. As an efficient addition to eLearning platforms, automation increases course quality, as well.

Related article: How to Use the Power of Gamification in e-Learning

How to save time with automation?

Saving time with automation

eLearning is based on a set of principles. Every eLearning platform has a set of goals, for both the attendee and the manager. However, all the different goals stem from one common goal – the urge to improve efficiency. With eLearning automation, everyone involved in the learning process will see much more time freed up.

The most time-consuming tasks revolve around regular student interaction. In most cases, these don't even revolve around a real problem. Progress check and standard feedbacks is usually the case. With eLearning automation, all these tasks will be handled by automated software.

With the right tools, instructors will have more valuable time on their hands. Increasing efficiency using automation is a simple process and allows course managers and lecturers to focus on course development. Another underrated part of this innovation is more time for a personal approach to students. More time means more dedication to each student and each course.

WordPress-run sites already have numerous eLearning plugins at their disposal. The future might seem closer with the automation integration options we have available now. These "eLearning plugins" provide cross-app integration and new communication benefits for both students and instructors.

Here's an example of an automation frequently performed in WordPress:

  • If the student fails a quiz, send encouraging and motivational emails. To provide a remedy, also gift them a discount.
  • If the student passes the course, notify him and email the certificate immediately. Give them the biggest discount, as well as suggestions for related courses.
  • If they haven't taken the next step in the course, send them a reminder email seven days from their last action. Additionally, send them a graph or schedule with all the deadlines and expiry dates.

Connecting actions and creating a workflow recipe

Sending automated emails and reminding students of expiring deadlines is just the surface of what eLearning automation can do.

The true potential of this innovation lies in the possibilities to add workflow capabilities to basic eLearning platforms. Integrating automation software can be described as a long string of "ifs" that lead to action. Here are some examples of how automation software can increase student engagement without the instructor doing a thing:

  • A student fails a quiz – he is automatically enrolled in a remedial course. Also, he is removed from the initial course he managed to fail.
  • A student passes a pre-qualification test – the next five lessons are automatically open.
  • A student decided to apply for another course – he gets a discount offer for two more at an 80% lower price.

The pattern we see here is improved workflow. Without the intervention of a course manager or instructor, everything happens instantaneously.

Even the most demanding students will get everything they desire because of the pattern established due to the automation software being included. Moreover, automation in eLearning is a major factor in creating differentiation.

Approaching all your students with the same method is an outdated strategy. With automation, you can differentiate between students and different levels and approach them accordingly. Struggling learners will get help right away, along with non-automated aid, instructions, and consultations.

Advanced learners will be kept engaged because they will be able to advance at their own pace. A common cause of students abandoning courses is a lack of a personalized approached.

With automation, instructors can approach everyone differently and ensure that they get the knowledge they desire. The trend will improve humankind as a whole, making traditional courses and universities obsolete. However, that's still a big hypothetical. There are even more benefits available in the present.

What more can we do with eLearning automation?

Benefits of eLearning automation

eLearning automation is so much more than improving student-instructor communication. With it, you can connect your eCommerce store much more efficiently.

Live events and webinars can also benefit from automation, as you can simplify and accelerate the application process. Automation can also create reports for every course failed, every course passed and any other achievement.

Using these automatically-generated reports, you can provide your HR department with more valuable information. Everything in one place will make the life of your accountants and bookkeepers much easier, freeing up their time to focus on improving other sectors of your company.

To conclude

An engaged student is a curious and motivated student. With the implementation of eLearning automation, you can tailor your course to every student individually. The approach frees more time to commit to every student and have a versatile arsenal of engagement strategies. eLearning automation also saves you time in other sectors and improves the efficiency of filing tax reports and quarterly reviews. Automation software is the present and will revolutionize the future even more, as it becomes standardized.



This is a guest post by Tiffany Harper. Tiffany is a talented writer from New York, an extremely active woman, and a real leader. She began her career as a journalist in the publishing house and later proceeded it as writer and editor. Now she works as an experienced freelance writer, mostly in business, technology and education areas. Please do not hesitate to contact her on Google+ or Twitter.

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