Tips on Building a Successful Educational App for Your Business
Mobile learning market is growing at a rapid pace and it will become huge in the years to come. To be exact, it is expected to reach $37.60 billion by 2020. We see so many corporate training and educational apps for students hitting the crowded landscape, so are you ready to join the party?
Well, the only problem is that today, there is an app for pretty much anything you can imagine. Standing out among three million Android products out there is a daunting task. That being said, cutting through the noise and capturing users is certainly worth it. Namely, it is linked to great benefits for businesses, such as spreading brand awareness, boosting revenue streams, and reaching new customers.
Selecting the right platform
Developing an app for learning is a big commitment of time and money and it must not be taken lightly. First of all, you need to select a platform for your app. The dilemma usually comes down to going for Native Android, iOS, or cross-platform approach. To make an informed decision, perform an in-depth market research. Dive into usage trends and preferences, as well as growth rates and projections. Assess the level of knowledge of the audience. See if it makes sense to target a specific segment of the market or a general crowd.
Tailored learning experience
Personalization and customization: that is the name of the modern game. You want to meet different types of demand with a solution that is not locked down and provides ultimate freedom of learning. So, use previously acquired facts and figures to tailor the app to people's goals, needs, as well as pre-existing knowledge. Tweak AI algorithms to match the pace of learning and proficiency of users. Add personalized hints and prompts that offer support every step of the way. Only then proceed to create assignment instructions, guides, articles, and other content.
Tools of the trade
Nowadays, there is a multitude of resources for building apps and choosing the right one can be rather difficult. The decision depends on the type of app you are developing: is it a courseware, classroom aid, assessment, reference, or specific learning software. In any event, it is highly advisable to opt for solutions that streamline and optimize development. In case you want to gamify the learning process, you can employ app development tools that game developers use. I would argue that when students are truly interested and engaged, that is when true learning takes place.
Real world and social interaction
Moreover, try to encourage users to explore the real world around them. This can complement in-app experience in the most amazing way. Consider implementing social features as well— they are all the rage right now. Namely, you can offer incentives to users to collaborate with peers in real-time and under your guidance. To execute this dimension, you can take advantage of location-tracking modules, phone cameras, instant messaging apps, etc. One great example is Leafsnap app, which allows people to identify leaves via a camera photo.
There is a long list of features you can add to your educational app. To narrow it down, think about situations and contexts in which your app will be used. Bear in mind that you can scope out what the competition is doing and "borrow" some nice ideas. I would certainly offer planning and scheduling features to make users tasks easier. The same goes for progress tracking and learning achievements. Also, note that videos and live streams are gaining traction and making educative apps more engrossing. Other common functions are cloud integration, surveys, tests, and multilanguage.
VR and AR
Keep a close eye on emerging and disruptive trends. One of the developments that could reshape learning process as we know it is mobile Virtual Reality (VR). For example, instead of showing pictures of Historical sites, you could virtually take students there. You might also want to check out the possibility of leveraging Augmented Reality (AR). The stellar success of Pokémon Go has demonstrated the power of this cutting-edge tech to cultivate an immersive and engaging experience. This is where the lines between digital and real world blur, giving rise to something utterly mind-blowing.
Integration and connectivity
Finally, it is a good idea to establish better connectivity within the area of educational products. You can have a central point of control that allows educators to easily get in touch with students, both individually and collectively. These functions should interact seamlessly together. Along the similar lines, ponder building an app that will be capable of integrating with other software platforms already used by your business. This may push the development costs up, but in the long-term, such integration tends to pay dividends.
Digital learning at its finest
Mobile devices are no longer fretted upon in classrooms. All sorts of people, including students and knowledge hunters, love their smartphones. They can venture into outer space or examine ocean depths with a few taps of the finger. Businesses, on the other hand, have an incredible opportunity to delight customers. However, before you jump into the development, get educated yourself.
Grasp the ins and outs of app development and come up with an action plan. Facilitate positive outcomes for learners and students and make learning much more enticing and efficient. Throw in features that enrich the whole experience and are meant to entertain and engage. Offer a beautifully-designed and fully-functional app that is a joy to use and keeps people coming back for more.
This is a guest post by Sean Lockwood. Sean is IT expert with years of experience. He covers all aspects of IT like programming, photoshopping and moving effects. Sean has spent some time in the field of security and he is still helping other companies with the same. In his free time, Sean loves to enjoy his extreme sports blog and his German Shepherd dog.