Having a mobile app is a vital part of any business nowadays. It is a great tool to promote your products and services, and react to your customers' wishes and needs.
According to Gartner, an information technology research and advisory company, by 2017, apps will earn more than $77 billion and be downloaded more than 268 billion times. Also, "mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve," said Brian Blau, research director at Gartner.
However, there's only a handful of applications we use on a daily basis. So how to make people choose your app among a bunch of others? What factors are essential if you want to create a successful app and be noticed? Let's take a look at the features and development tips that allow your app to stay on a person's mobile device for more than just a minute before being deleted forever.
Here's a useful checklist for your future successful mobile apps.
1. Is it unique?
It's vital for your idea to stand out. Many business entrepreneurs fall into group thinking: if everybody is creating a mobile app, so should I. Study similar apps and analyze them in order to find some gaps in their functionality that you can exploit. If you succeed it will be one of the strongest sides of your application and will significantly increase your chances to develop a successful app.
2. Is it easy to use?
When you're thinking about how to build a successful app, this is an important question for two reasons. First of all, it's much wiser to release a minimal viable product. Fast launching to the market will allow you not only to save time and money but also to react to customer's feedback in order to modify your app, upgrade it and clear off bugs and crashes. Secondly, it should be easy and comprehensible in terms of installation, access and usability.
3. iOS or Android?
It's actually one of the most important questions here. Do you want to develop using a platform specific programming language or a cross-platform framework? Either decision will bring both advantages and disadvantages. For instance, a native Android or iPhone app will be able not only to run faster and smoother but will also allow you to make use of the features and functions which are unique to this very platform. In addition, you can resort to the marketing and distribution capabilities of platform-specific app sites. The main drawback is that you will have to develop separate apps for different platforms which will result in more investments. If you want to take benefit of all native features and at the same time develop your app for both Android and iOS, it makes sense to build it for one platform first. If the app is welcomed by users, you may proceed with converting it to the other one.
4. Is it free?
Obviously, the cheaper it is, the more people will download it. Unfortunately, many users will not have a desire to pay for your app, even if it costs zero point something, as there are so many others that cost nothing. Of course, this decision largely depends on the available budget, nevertheless if you're puzzled about how to make a successful app, try to make it free of charge at first. It is a good solution - it will help to engage customers which is one of the most important things for business today. You can balance this by including some paid features and monetizing within the app through in-app purchases and iAds/AdMob. People are more likely to pay for something once they know its value, rather than to buy a pig in a poke.
5. Can I share it?
Who do you trust more: an ad or your friend's word? It's more fun to have some app that all your friends use and tell you how cool it is. That's quite simple, isn't it? So give your customers this great possibility and it can make your app successful without any additional expenses. Also, you can include a feature that will reward users for sharing it.
6. Is it pleasant to the eye?
Any great idea is nothing without awesome design! Remember that good doesn't mean bright, it means quality. Nice design is not only the font and the colors, it should also have a pleasant interface on the chosen device (whether it is a tablet or a smartphone). And it is exactly what a user will see every time when launching your app, so don't save on design. The most successful app should not only work, but also look great!
7. Will everyone need it?
I will help you – it's just a tricky question. The answer is "Of course, not!". It's practically impossible to make a good app that every segment of the population will need! So, it's much wiser to focus on certain groups of users. And that's exactly what happened in most success stories.
To sum up…
Of course, you are unlikely to reach any commercial success even with an awesome app, if your product or service is horrible (which I hope is not true!). So taking into consideration that it is great, all you need is a correct answer to the questions stated above. In addition, it is not out of place if your app is also fun. The higher the level of enjoyment, the longer it will engage users, thus, helping your business to prosper.
So if you are still not sure how to make a great app that will meet all your requirements, you can always ask us for help! Our mobile developers are ready to discuss all your questions in order to create a product that will fully satisfy your needs and wishes. If you're feeling skeptical about this statement, just test us out.