Every owner of a real estate selling website wants his website to become some kind of a sensation in a housing market and generate leads constantly. Sometimes humble applications with the right idea, and just as important, an outstanding design can grow into a nationwide solution like it happened with one of our projects Agentfolio, an extremely useful tool for buyers and brokers which helped them to navigate the process of buying properties.
As a rule, thinking about lead generation, UX design is not the first thing that comes to mind. However, conversion rates and UX design are closely linked. Why?
Firstly, millennials, the generation of people who were born in the time period between 1980 and 2000 and now being the most important demographic group for any business, have reached the age of acquiring their own housing. And, of course, millennials in most cases use the Internet in buying a home since from the very childhood they used the advantages of technological progress.
So, what we are talking about? What is user experience and how it can help to boost sales on your website?
UX for real estate website. What you need to know about it
Whether you punch in buttons of a calculator, play a video game on your PlayStation, or try to control drones with your mind (yeah, that's possible) - all these are interfaces, with the help of which you interact with devices. And interaction implies some purpose or need. The main goal of UI/UX designers is to bring the user to some logical point in the easiest and fastest way.
If we transfer this into the context of website design for real estate, we'll see an experience - a set of actions and emotions that the user receives while working with the interface of your website including achievement of goals, i.e. to buy a home, rent an apartment, or sell realty.
Now that we've figured out what is UX design, let's move on to how to create positive emotional bonds with customers and get more sales with the help of user experience design for real estate website.
Related read: How to Make a Website for Real Estate
UX tips for real estate website design
How your customers think, how they make decisions and how to make them do what you want them to do - it is all about UX design.
Rest assured, the main reason for users to visit your website is hunting or selling houses and apartments, sometimes even without hiring an agent. And if you make this process painful and unlogic, they will go to another site. Little user experience things on your website will capture the attention of your potential customers. So let's start.
1. Search tools should be easy-to-use and intuitive. Check whether real estate customers find what they need. If a user searches for houses in NY City, for example, and types the name of the city into a search bar, he should be on a page with listings of NY and not on a page of New York City housing market with the number of schools in that region and other general information. It makes the task of finding a house for a user harder.
2. Offer a choice in filters. Users prefer easy actions, and they'd rather choose maximum price in filters by a click than by typing it. And now imagine a customer, who tries to find a house via smart phone and there is a need to type something in filters. It can't be too much fun.
3. Keep the original text of the query. Don't delete the query after the search button is pressed. If a user doesn't find houses and apartments that he needs he will want to slightly change the query instead of retyping it. And we already know that users prefer easy actions.
4. Remove ads and pop-ups that block content. Or reduce the area of intrusive advertising forms if they cannot be entirely avoided because users hate when something interrupts their browsing experience. And be sure to turn off the autoplaying video ad.
5. Improve search experience on small screens. Smart phones can be perceived as necessary tools for house hunters - anytime anywhere ready to search for listings, take pictures of houses they like, contact a realtor to appoint home visits. Therefore for real estate business, it is especially worth paying attention to mobile design. What you should include:
- GPS search - technology that provides information based on the location of a user. Especially useful when a homebuyer is outside.
- Search by area - let renters and home buyers outline the area they want to focus on.
- Neighborhood area - show the properties for sale around the neighborhoods users want to live in.
6. Show credibility and reviews of agents. The Internet has accustomed us to make decisions based on the experience of others. The more positive experiences there are, the more satisfied with the decision we are. The same applied to real estate buyers and sellers. They also choose agents, building upon the results of the reviews.
7. Use prompting CTA buttons. In a real world, objects are telling us how we should interact with them - turn, press, push. When a user wants to solve some task, he is automatically looking for tools and objects that may help him to do that. Buttons on physical devices cast shadows, which compels you to press on them. It is possible to create such shadows for buttons in realty website design.
Real estate web development and UX. Where to start
The key concept of a business is to make money for its owner. The main idea of a realty website is enhancing the visibility, attracting new clients, and generating more income, which is impossible without lead generation. If your real estate site doesn't generate as many leads as you would like maybe it is time to re-think the design of your website. Our team has experienced real estate web developers that can help you to cope with this task.