With most of us being SaaS users, you probably already know many of the companies who deliver the best in class user experience on their mobile apps and cloud services. You perhaps know it right away when you first use an application, right? The experience just feels simple, straightforward and easy.
These days engagement is the name of the game when it comes to websites and apps. Brands know that competition in the marketplace is fierce, attention spans are short, and customer loyalty can be fickle. Therefore, websites and apps need to focus on user experience - making a site or app genuinely engaging - interesting or genuinely fun to use, fast loading and intuitive.
With numerous competitors emerging from all sides, it's difficult for a company to differentiate their products from the sea of seemingly copy/pasted creations. However, there is a caveat which can indeed help you establish a better connection with your customers and ensure greater visibility of your products on the market.
Design of user interfaces is something similar to a mixture of art and science. However, it has never been an act of pure creativity. So if you are inspired by the quote "Good artists copy, great - steal", be careful, do not cut yourself with shards of broken illusions. Because Pablo Picasso didn't say that, guys.
