Dressli is a social shopping application. It consists of a feature-rich catalog that enables shoppers to connect with other fashion-mongers and enjoy the shopping fun together. Mobile shopping mall meets group messaging for twice the fun!
Dmitry Chourpo, the mastermind and executive coordinator of Dressli, spent a long time looking for skilled iOS developers to work on this project.
The design and backend of the application were in the final stages of the development, so it was time to start building a mobile app. Choosing the right team was critically important for a large project with extensive development plans.
Such an ambitious app required a solid development team with sufficient qualifications, capable of working on a long term basis.
The demanding task of building a mobile app with a highly sophisticated functionality was entrusted to our eCommerce solution development company. The goal was to create the first basic version of the Dressli app and release it to the public as quickly as possible.
The first version of Dressli was officially released on September 8, 2014. After two weeks of waiting, the app was approved on Apple AppStore and became available to early users.
Dressli was released as a nice feasible implementation of the application for social shopping via mobile with a wide selection of apparel and accessories organized into categories. Search and filtering capabilities made the user experience complete. But this was just the first step in the evolution of this app as lots of upgrades and improvements were planned.
After the first release, the app went through several more development stages. The requirements were amended based on user feedback, and each new iteration implemented new updates and usability improvements.
The second phase introduced significant UI improvements. The third phase introduced API upgrades and user interface changes. Now users can send invitations to friends and participate in several chats simultaneously. Other development iterations implemented interface, performance, and usability enhancements.
Here’s how Dressli works. After downloading the app, the user can register via Facebook and start shopping. The personal account features the user’s name and profile picture automatically provided by the social network. Fashion lovers search for trendy items in different categories, randomly find shopping mates in chats, send multimedia messages, and buy apparel and accessories online. Dressli makes it possible for users to get advice from a professional stylist. Here are other helpful social shopping features implemented in this app:
Intelligent matching system for shopping mates
Shopping is fascinating by itself but what makes it even more engaging is sharing the fun with the right people! Dressli app helps find shopping mates using an intelligent process. The matching system went through several re-sharpening stages while evaluating and testing different options for matching users, e.g. auto-matching and inviting friends from Facebook. Eventually, this feature evolved into an opportunity to shop with a personal stylist.
Live conversations during the shopping
When a matching shopping mate has been picked, users can share the images of the products they like and exchange comments. The images in the messages are interactive: When you send the image to your shopping mates, they can go directly to the product description.
To save an item, such as an insanely beautiful ring from Swarovski or divine Agent Provocateur underwear, the user can add it to the favorites list. As a nice bonus for crowd-shopping, each shopping mate can check out the others’ favorites list.
Your team is great! I am very comfortable working with the guys. They did a great job, a bottle of Dom Perignon will be on their way shortly.
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More Than Just
Dressli embeds live communication into the mobile shopping process and fosters human connection in the virtual space.
The idea of bringing a social aspect into eCommerce is not that new, but Dressli goes beyond it and provides truly live, shared, and real-time shopping experience.
It is an innovative application that brings a fresh, exciting feel to fashionistas. We are proud to take part in building this application.
iOS app development
Xcode/Objective-С, RESTful API, WebSocket, Cocoapods.
Used Libraries: Mantle, AFNetworking, libPusher, Facebook SDK, Google Conversion Tracking SDK.
Third-party services: Pusher, Google, Flurry, Facebook.