The story started in 2009 when Matthew and Susan Daimler were searching for an apartment in New York and had a rather frustrating experience with their broker. They were struggling to cope with a heap of messy emails, and there was no handy way to organize their home search and communication.
Matthew, who had recently sold his successful online travel project SeatGuru, saw a new business opportunity here. The home search was obviously too complicated to be managed via usual email clients and he decided.
After shaping the initial vision and scope for the project, Matthew went in search of a team of software engineers to implement it. He looked through several options and picked the Anadea team. After shaping the initial vision and scope for the project, Matthew went.